How to Write a Marketing Management Project For Class 12 On Shampoo
If you are a class 12 student who wants to learn how to write a marketing management project on shampoo, you have come to the right place. In this article, we will guide you through the steps of creating a marketing management project for class 12 on shampoo pdf download. You will learn how to conduct market research, analyze the shampoo industry, design a marketing mix, and present your findings in a professional and attractive way.
A marketing management project is a type of academic assignment that requires you to apply the concepts and principles of marketing to a specific product or service. The purpose of this project is to demonstrate your understanding of marketing theory and practice, as well as your creativity and problem-solving skills. A marketing management project for class 12 on shampoo pdf download is a project that focuses on the shampoo industry and allows you to download your project as a pdf file.
Step 1: Conduct Market Research
The first step of writing a marketing management project for class 12 on shampoo pdf download is to conduct market research. Market research is the process of collecting and analyzing information about the customers, competitors, and environment of a product or service. Market research helps you to identify the needs and wants of your target market, the strengths and weaknesses of your competitors, and the opportunities and threats in the industry.
To conduct market research for your project, you can use various methods such as surveys, interviews, observations, focus groups, online research, etc. You can also refer to existing sources of information such as books, journals, websites, reports, etc. Some of the questions that you can ask during your market research are:
Who are the potential customers for shampoo? What are their demographic and psychographic characteristics?
What are the benefits that customers seek from shampoo? What are their preferences, attitudes, and behaviors towards shampoo?
Who are the main competitors in the shampoo industry? What are their products, prices, places, and promotions?
What are the trends and changes in the shampoo industry? What are the social, economic, technological, environmental, and legal factors that affect the industry?
After conducting market research, you should summarize your findings in a SWOT analysis. A SWOT analysis is a tool that helps you to evaluate the strengths, weaknesses, opportunities, and threats of a product or service. A SWOT analysis for your project should look something like this:
- High quality ingredients- Unique fragrance- Affordable price- Eco-friendly packaging- Limited distribution channels- Low brand awareness- High competition- Seasonal demand
- Growing demand for natural and organic products- Increasing awareness about hair care- Expanding into new markets- Developing new variants and features- Entry of new competitors- Price wars- Regulatory changes- Customer switching
Step 2: Analyze the Shampoo Industry
The second step of writing a marketing management project for class 12 on shampoo pdf download is to analyze the shampoo industry. Industry analysis is the process of examining the structure, performance, and dynamics of an industry. Industry analysis helps you to understand the competitive forces and strategic issues that affect the industry.
To analyze the shampoo industry for your project, you can use various frameworks such as Porter's Five Forces Model, BCG Matrix, Product Life Cycle Model, etc. You can also refer to existing sources of information such as industry reports, statistics, articles, etc. Some of the aspects that you can cover in your industry analysis are:
The size and growth rate of the shampoo industry
The segmentation and differentiation of the shampoo market
The profitability and attractiveness of the shampoo industry
The key success factors and challenges of the shampoo industry
The future prospects and scenarios of the shampoo industry 061ffe29dd